Guilbeault and other politicians are vowing that the Australian bargaining code is just the beginning.
So on Wednesday night US time, I checked in with David Chavern, the president of the News Media Alliance, which represents publishers across the 50 states. “We are very happy with the passage of the Bargaining Code and think it is a real turning point in building a sustainable future for digital journalism,” he said.
“The platforms are required to negotiate with publishers about value, and the system is ultimately backed by arbitration,” Chavern continued. “Anyone who doesn’t view that as a big win for the news business isn’t paying attention. We are now going to bring the fight back to the U.S.”
Facebook’s billion-dollar budget for news
As I’m sure you recall, and as Thornton wrote, Facebook “shut down news pages in Australia last week in opposition to the legislation. But it restored them earlier this week after the country made some changes to the code.” On Wednesday night a FB spokesperson told me that “we will begin to restore news content before the weekend.”
A big round number sounds impressive, but to the degree that publishers can now negotiate real value with platforms, a billion dollars in the next three years may just be a starting point…