The 51-year-old Bad Boy Records founder called out GM on Thursday for using its business relationship with the Revolt Media and TV cable network he founded in 2013 as a shield against racism accusations made by the leaders of several other Black-owned media companies.
“The same feet these companies use to stand with us in solidarity are the same feet they use to stand on our necks,” he added.
In a Thursday afternoon response, GM pledged to increase the amount of money it spends advertising with Black-owned media companies.
Diddy’s strongly worded statement came in response to recent comments made by GM’s leaders in defense of the amount of advertising revenue the company spends with Black-owned media outlets.
“The very definition of systemic racism is when you are ignored, excluded and you don’t have true economic inclusion,” the leaders stated in their first advertorial. “General Motors spends billions of dollars in advertising and less than 0.5% goes to Black-Owned Media. This is horrendous considering we as African Americans make up approximately 14% of the population in America and we spend billions buying your vehicles.”
Diddy, who clearly didn’t like the name-drop, said Revolt’s business relationship with GM “is not an example of success.”
“REVOLT, just like other Black-owned media companies, fights for crumbs while GM makes billions of dollars every year from the Black community,” Diddy wrote.
In response, GM spokesperson Patrick Morrissey noted the automaker has doubled the ratio of ad money it spends with Black-owned media companies to a total of 2% of its total spend this year.
“We will increase our spend with this important segment to 4% in 2022, and will continue to grow our spend thereafter with a target of 8% by 2025,” Morrissey said via email. “Black-owned media are a vital component of our marketing mix, and we evaluate our spend for media partners through several core metrics, including transparency, innovation, ad quality, audience delivery and brand safety.”